New Moon have long worked with companies in the insurance sector and count some of the major players as valued customers. So when an opportunity to work with an organisation just starting up within the insurance industry presented itself, the team knew they were well placed to assist in getting the project off the ground successfully.
Sparta has been set up by well respected members of the insurance world to support brokers in a new and exciting way, relying on a state of the art products and services portal to deliver its insurance products. The directors came to New Moon to develop a full brand identity from the ground up, as well as moving on to a full suite of print collateral before assisting in the development of their digital platform.
We opted for a strong visual approach to reflect the ‘vigorous iron hearted warriors’ that the name Sparta represents. The client was keen to lean heavily on the Spartan analogy and reflect themes of passion, integrity, strength of purpose, determination, experience and innovation. Our choice of a rich red colour palette and no nonsense geometric font choices enabled us to develop a robust yet flexible identity that has helped Sparta towards a successful launch.
We look forward to our continuing partnership with the brand as they go from strength to warrior strength!