Client Focus
The Mug & Muffin

The Mug & Muffin

Design  +   Marketing  +  Print

The Mug & Muffin is a new venture for chef Andy Cruikshank. It is a beautifully located café and restaurant situated in the stunning Cotswold village of Broadway in Worcestershire. A modern kitchen set within a traditional Cotswold stone building, it is the perfect place for locals or visiting tourists to sit down, relax and try some of the great food Andy has to offer.

  • The Mug & Muffin
  • Restaurant
  • Design Digital Litho Large Format Marketing
Mug and Muffin Logo
Mug and Muffin A Board
Mug and Muffin Menu
“I love the designs and the style that New Moon have created for me. The menus are just as I would have hoped and my locals comment on them all the time. Thanks!”

- Andy Cruikshank, The Mug & Muffin

We hit the ground running with the graphic design and print, understanding how important it would be for The Mug and Muffin to create a good first impression in the village of Broadway.

Making sure to keep Andy involved along every step of the way we started out by creating some clear A Board signs to attract passers-by. We then set about designing and distributing a high-impact flyer to the surrounding area that would entice locals to come in and see what the restaurant had to offer. We knew that Andy's great food would sell itself but some considered design really helped in getting those first few people through the door to try it for themselves.

Mug and Muffin Menu

Menu Design & Print

Hot on the heels of the initial promotional work were three menus which required some simple food photography and professional typesetting, both of which we handled in-house. We utilised the irregular font Footlight that had been used in the logo paired with the geometric sans serif font Poppins to set a standard across the designs that results in a clean and attractive set of menus. In production we selected a premium 350gsm silk stock, perfect to be digitally printed on, and completed the menus with a matt lamination. The result is a premium look and feel with a wipe clean finish that works superbly well for menus and messy customers!

Interested in finding out more?

Either give us a call on 01527 66992 or leave your details and a message and we will get back to you sharpish!